The Monday page
Nine short sections in the order you’d say them out loud: what your revenue did, where it came from, who needs a message, and what needs your approval.
Most programs never make these choices on purpose — they invite everyone to everything. This starts by choosing.
One product carries the program at a time. It picks the one that can be shown on camera and still makes money at a commission worth posting for.
A starting rate, a better rate for people who earn it, and bonuses for hitting order targets — all checked so you stay profitable.
Three types of creator sell in different ways. It matches your product to the type that converts for it, rather than chasing follower counts.
Signing people up is easy. Most stop after one video and nobody notices for two months. This is the part that keeps them going — one person at a time, never a mass email.
Someone sold well and should be asked for more. Someone went quiet. Someone’s rate expires Friday and they’ll quietly drop to the lower one.
Rate expired, price changed, campaign ended — or they stopped posting for everyone, which isn’t about you at all. Knowing which turns a hopeful “still interested?” into a message that works.
Specific to that person and what they last made. You read it, change what you want, and send.
“Sales are up 38%” can be good news or a warning.It depends where it came from, and this tells you which.
From creators you already had, or from new ones. Growth carried entirely by the same few names means your base is shrinking underneath a good-looking number.
How many samples became posts, and how many posts became sales — and whether that’s rising or falling. Direction matters more than the total.
Fewer creators saying yes, fewer people clicking, more of your sales from fewer names. Together that means it needs refreshing — usually a month before revenue shows it.
This is the part that’s genuinely hard by hand. One brand faces hundreds of creators, and the signals that matter are small and easy to miss — right up until they aren’t.
Not a dashboard for you to interpret. An instruction you can act on, or ignore.
It’s Claude plus documents. If you can run your shop, you can run this — the setup videos take about fifteen minutes.
Seven documents and a Claude Skill.No software to learn, no subscription, no new tool to adopt.
Nine short sections in the order you’d say them out loud: what your revenue did, where it came from, who needs a message, and what needs your approval.
Not “you sent 500 samples” — what share of them turned into posts, and whether that’s going up or down since last week.
Three short paragraphs at the end: what happened, what got done, what to watch. Written like a person talking, not a dashboard.
Every creator, one row each. Opens in Excel or Google Sheets — sort it, filter it, edit it yourself.
For anyone worth remembering: what you sent them, when, what rate they’re on, and how they’ve performed over time.
Ten common reasons a creator goes quiet, and how to tell which one it was from your own data before you message them.
For every situation that comes up — someone goes quiet, a rate is about to expire, a launch is three weeks out — one clear action, straight away.
How to sort through requests, who to approve, how many units to send, and why saying no beats leaving people hanging.
What rate to offer, when to raise it, and how to price a paid collaboration so it stays profitable.
How to brief a creator so the message lands, and why repeating one line beats letting everyone say something different.
Every bit of jargon in this industry, explained simply — so nobody can baffle you with it again.
First contact, follow-ups, win-backs, renewals, briefs and polite declines. Edit them to sound like you, then send.
Watch, follow along, done in about fifteen minutes. No manual to read.
Point it at the export you already download from TikTok, and your first report comes back built from your actual creators.
No subscription and nothing to renew. If we stop working together, all of it stays with you.
The full method and the Claude Skill in your inbox. You configure it to your shop and run your own board from day one.
Setup I set it up, you run itSend your export; your brand spine, archetype matrix and commission ladder come back built in three days, installed with you.
Managed I run itCreative direction, activation, retention and weekly reporting — I’m inside the program, and the machine still stays yours.
Bring the messy roster, the stalled sampling, or the next launch.You leave with the first two or three fixes, either way.